Laura Fiaschi and Gabriele Pardi are the founders of Gum Design a design studio based in Tuscany, Italy. Gum Design is involved in broad disciplinary focus ranging from industrial and graphic design to art direction for companies and events. Gum design’s work always stems from a conceptual impulse generated by a concrete need. The ultimate goal is to give functional form to ideas. Collaborations includes the Biennale of Venice and Up Group. Gum is also the recipient of numerous awards, among which the Best Communicator Award 201 and their designs objects are displayed in numerous permanent collections of museums such as the Triennale of Milan, MoMA in San Francisco, Glass Museum in Shanghai.